When I get interviewed I always answer the same questions: yes, I’m telling the truth; no, I’m not on Facebook. But this guy had a method of his own. This guy had something to offer.

Here it was, the same old thing, made entirely new right before my eyes. The pressure in the room changed and all the dogs’ pupils dilated. It was a good thing they were out-of-frame.

This one was transmedia, they said—a noise piece for the Germans.